How West Annapolis Dentistry encouraged their elderly patients to return for care more regularly

Maintaining regular dental visits can be challenging for anyone, but for elderly patients, the obstacles can be even greater. 

Since most insurance coverage comes from employers and Medicare generally does not cover regular dental care,  many retired patients are without dental insurance. For West Annapolis Family Dentistry, a practice dedicated to serving the needs of their community, addressing these challenges head-on became a top priority.

West Annapolis Dentistry implemented a targeted strategy to better support their patient mix, benefitting not only their elderly patients, but every person paying in their patient mix.

Why cash-pay patients don’t always come for the care they need

1. Cost creates a barrier for patients without insurance.

It should come as no surprise that cost is the #1 barrier for self-pay patients. Even when the practice has affordable fee-schedules or payment plans in place, the mere fear of the cost keeps patients from scheduling a return visit at regular intervals. 

2. Without insurance, there are fewer reminders to return for care. 

Many of us may take it for granted, but dental insurance is a trigger-point for many patients to schedule their visit. Most offices run campaigns to remind patients to book their regular hygiene visits based on the intervals set by their insurance coverage. 

Without insurance to remind them, many patients simply forget how long it’s been since their last visit and forget to book at regular intervals.

How Subscribili helped West Annapolis Family Dentistry bring patients back

West Annapolis Family Dentistry introduced Subscribili to their practice, creating a subscription plan for all their cash-pay patients, including their elderly patients who otherwise had few financing options. 

“That’s where the subscription plan comes in. We wanted to present the patients with a secondary option.”  - Ishtiaq Rouf, owner 

Their dental subscription plan is transparent, allowing patients to plan for their costs while also receiving preventative care that improves their overall outcomes and keeps issues from spiraling into costlier and more uncomfortable problems later on. And, for patients with more complex cases, they even offer a perio plan! 

With their Subscribili subscription plan in place, West Annapolis Family Dentistry was able to care for everyone in their community, regardless of their dental insurance coverage status.

What Subscribili means to the West Annapolis Family Dentistry team

Bringing the Subscribili dental subscription plan also benefits their team in the office. The West Annapolis Family Dentistry staff is well-trained to answer dental care questions in the front office, but they weren’t always comfortable or equipped to help with financial questions. 

“Subscribili has taken a lot of our headache away.” - Ishtiaq Rouf, owner 

But with Subscribili in place, calls about declined cards or asking about the status of the patients’ bills have declined, releasing pressure for the staff and indicating that patients are more comfortable and financially supported. 

Subscribili helps you support your patient mix, including the elderly and the uninsured. If your practice is ready to bring patients in for regular care without creating a financial strain, reach out.