How Smile Design Dentistry uses Subscribili plans to expand access to care

About Smile Design Dentistry

Smile Design Dentistry is a leading dental support organization (DSO) with over 50 locations in Florida, committed to ensuring patients receive the quality dental care they need. 

With a strong focus on patient-centered treatment, Smile Design provides comprehensive and accessible care for all patients, empowering dentists to build a relationship with their patients in order to offer the best solutions for them. 

Every patient deserves access to quality care

Dr. Reyberto Guzman, a dedicated dentist within the Smile Design network and a leading provider at the Arcadia and Cape Coral locations, chose to join Smile Design Dentistry specifically for their approach to care and how their model allows him to help more people. He is a second generation dentist with an unwavering passion for helping his patients. But, he explained, “when people don’t have access to dental insurance, they panic.” The patients’ finances used to hold them back from accessing the care they needed and that wasn’t just uncomfortable for the patients. As Dr. Guzman highlighted, it’s hard on the doctor as well: “I just want to get them out of pain, not wait for an insurance company to say it’s okay.”  

Subscribili and the Forever Smile Design Plan

To address these challenges, Smile Design partnered with Subscribili to introduce the Forever Smile Membership Plan, a membership-based savings program designed to help uninsured patients receive affordable care without the red tape of traditional insurance.

With the plan in place, patients are able to save up to 40% on their procedures. Dr. Guzman makes sure to communicate options with every patient and “when they see the comparison between the original price and the discounted price, it’s a game changer. Especially for patients who need extensive work–it’s thousands of dollars that they can save.”

Colleen Costello, the Senior VP of Practice Services, highlighted what this means for patients across the income scale: “they can finally get the care that they need, but also the care they deserve…. Patients come back not just for problem visits, but also preventative care.” With patients coming to the office more regularly, everyone does better. The providers are able to care for their patients on a deeper level, patients are seeing better outcomes, and patient retention rates have improved, bringing in additional revenue.

Working with Subscribili

The plan has been equally beneficial on the operational side of the practice. With over 50 locations to manage, it was important to Smile Design that their solution felt seamless and integrated into their practice. They wanted the implementation to be simple and the plan to sync with their PMS to make tracking patients’ utilization easy for the front office staff. 

Finding the right option for their practice wasn’t an easy task. Costello looked at options but knew “the operational aspect can be really challenging.” When they encountered Subscribili at a conference, they knew it was a smart approach that fit in with their mission–making care more accessible. 

Costello appreciated how “Subscribili has made execution easy” and the ongoing relationship has been supportive. “Anytime that we've requested a new report or an email notification, the team really works with us to ensure that we're getting everything that we need at a management level and that the offices are also getting what they need as well.”

Final Thoughts

For Smile Design Dentistry, partnering with Subscribili has created a win-win for both patients and providers.

Dr. Guzman encourages other practices to explore the benefits: “This plan helps the patient, it helps the doctor, and it helps the office. There’s no downside—just do it.”

As Smile Design continues to grow, its commitment to accessible, high-quality care remains stronger than ever, with Subscribili providing the tools to make it happen.